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Saturday, March 28, 2015

Download Ebook Human Factors for Technical CommunicatorsBy Marlana Coe

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Human Factors for Technical CommunicatorsBy Marlana Coe


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Human Factors for Technical CommunicatorsBy Marlana Coe

A crash course in human factors theory and practice for technical communicators

If you're a technical writer, technical editor, documentation manager, user-interface designer, usability tester, or any other type of technical communication professional, you've probably found yourself becoming more and more involved in the development, design, and testing of technical communication products. In order to handle your expanded responsibilities effectively you need a solid grounding in human factors, the art and science of designing for people. And now this book gives it to you--fast.

First, expert Marlana Coe takes you on a fascinating tour of the burgeoning science of human factors. In terms that you can understand, she explains all about the psychology and physiology of how users access, learn, and remember information; the impact of colors, shapes, and patterns; learning styles; approaches and obstacles to problem solving; action structures; and more. And, with the help of real-life examples of various technical communication products, she vividly demonstrates what works, what doesn't, and why.

Then, she shows you how to apply what you've learned to create the best technical communication products possible. You'll find out how to:
* Analyze users' needs and learning styles
* Get and interpret user feedback and create partnerships with users
* Select the most effective layouts, colors, fonts, and graphics
* Build better navigational infrastructures
* Develop content that gives users everything they need to quickly identify and resolve problems
* Test and improve your product's usability

  • Sales Rank: #1966661 in Books
  • Published on: 1996-04-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.57" h x .82" w x 7.54" l, 1.37 pounds
  • Binding: Paperback
  • 368 pages

From the Publisher
Designed for those who need to learn (and quickly!) the human factors basics that were not part of their initial education or training. Commences with an introduction to human factors theory using easy-to-understand language with examples applicable to technical communicators. The latter half demonstrates how to translate the theory into practice by analyzing and learning from end-users; applying color, graphics, different layout and type designs, online help screens, graphical-user interfaces, icons and normal messages that appear on a computer screen or in a manual.

From the Back Cover
A crash course in human factors theory and practice for technical communicators

If you're a technical writer, technical editor, documentation manager, user-interface designer, usability tester, or any other type of technical communication professional, you've probably found yourself becoming more and more involved in the development, design, and testing of technical communication products. In order to handle your expanded responsibilities effectively you need a solid grounding in human factors, the art and science of designing for people. And now this book gives it to you—fast.

First, expert Marlana Coe takes you on a fascinating tour of the burgeoning science of human factors. In terms that you can understand, she explains all about the psychology and physiology of how users access, learn, and remember information; the impact of colors, shapes, and patterns; learning styles; approaches and obstacles to problem solving; action structures; and more. And, with the help of real-life examples of various technical communication products, she vividly demonstrates what works, what doesn't, and why.

Then, she shows you how to apply what you've learned to create the best technical communication products possible. You'll find out how to:

  • Analyze users' needs and learning styles
  • Get and interpret user feedback and create partnerships with users
  • Select the most effective layouts, colors, fonts, and graphics
  • Build better navigational infrastructures
  • Develop content that gives users everything they need to quickly identify and resolve problems
  • Test and improve your product's usability

About the Author
MARLANA COE is owner of Coe Communications, a technical communications consulting firm. She also teaches an introductory course in human factors at UCLA.

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Get Free Ebook Zero - The Biography of a Dangerous IdeaBy Charles Seife

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Zero - The Biography of a Dangerous IdeaBy Charles Seife

  • Sales Rank: #9345594 in Books
  • Published on: 2008
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Paperback
  • 248 pages

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Thursday, March 19, 2015

Ebook Marketing Communications: engagement, strategies and practice (4th Edition)By Chris Fill

Ebook Marketing Communications: engagement, strategies and practice (4th Edition)By Chris Fill

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Marketing Communications: engagement, strategies and practice (4th Edition)By Chris Fill

Marketing Communications: engagement, strategies and practice (4th Edition)By Chris Fill


Marketing Communications: engagement, strategies and practice (4th Edition)By Chris Fill


Ebook Marketing Communications: engagement, strategies and practice (4th Edition)By Chris Fill

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Marketing Communications: engagement, strategies and practice (4th Edition)By Chris Fill

This top-selling, respected book provides a traditional and comprehensive examination of marketing communications and is endorsed by the Chartered Institute of Marketing.

  • Sales Rank: #9823322 in Books
  • Published on: 2005-08-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.30" h x 1.50" w x 7.70" l,
  • Binding: Paperback
  • 952 pages

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Thursday, March 5, 2015

Get Free Ebook The American Presidency: Origins and Development, 1776-2014By Associate Professor of Political Science Sidney M Milkis

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The American Presidency: Origins and Development, 1776-2014By Associate Professor of Political Science Sidney M Milkis

The American Presidency: Origins and Development, 1776-2014By Associate Professor of Political Science Sidney M Milkis


The American Presidency: Origins and Development, 1776-2014By Associate Professor of Political Science Sidney M Milkis


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The American Presidency: Origins and Development, 1776-2014By Associate Professor of Political Science Sidney M Milkis

Authors Sidney Milkis and Michael Nelson look at each presidency broadly, focusing on how individual presidents have sought to navigate the complex and ever-changing terrain of the executive office and revealing the major developments that launched a modern presidency at the dawn of the twentieth century. By connecting presidential conduct to the defining eras of American history and the larger context of politics and government in the United States, this award-winning book offers perspective and insight on the limitations and possibilities of presidential power. In this Seventh Edition, marking the 25th anniversary of The American Presidency's publication, the authors add new scholarship to every chapter, re-examine the end of George W. Bush's tenure, assess President Obama's first term in office, and explore Obama's second term.

  • Amazon Sales Rank: #454365 in Books
  • Published on: 2015-05-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x 1.20" w x 6.00" l, 1.80 pounds
  • Binding: Paperback
  • 624 pages

Review "Weaving insightful treatments of major transformations of the presidency into a lively narrative that encompasses every chief executive, Milkis and Nelson have written an essential history of the office. Still going strong after a quarter of a century, The American Presidency has been a favorite text for generations of my students." -- Bruce Miroff "Milkis and Nelson's The American Presidency: Origins and Development, 1776-2014 is an outstanding introduction to the U.S. presidency. It is informative and crisply written. Students like it and it I find it very easy to teach from. It provides students the information they need on the history and development of the U.S. presidency in a format that is accessible without sacrificing intellectual rigor." -- David E. Lewis "The Milkis and Nelson text is an excellent example of how to ground Political Science within an historical setting and create a narrative of institutional development. It strikes a good balance between the presidency as an institution occupied by a strong singular personality and the presidency as the executive power of an entire country, growing larger as the country does as well. The chapters, while focusing on the iconic presidents, also do an effective job of framing presidential challenges within themes, such as war powers, hurdles in dealing with the bureaucracy, fighting for (or losing) authority within the political system, etc. The choice to begin with creating the constitutional president and then working through a chronological succession is beneficial for students to grasp how the institution has changed over time and just as importantly, why it has." -- Timothy Lindberg "I would not use anything else. Milkis and Nelson provide historical examples and interpretation of the important events in the history of the presidency and of how the presidency as an institution has changed over time. I don't think the book has any weaknesses. The writing is top notch. I've had only positive comments from students about the book." -- Kenneth Stevens

About the Author Sidney M. Milkis is the James Hart Professor of Politics and senior scholar at the Miller Center of Public Affairs at the University of Virginia. His books include The President and the Parties (1993), The Politics of Regulatory Change, 2d edition (1996), Political Parties and Constitutional Government (1999), Presidential Greatness (2000), and The New Deal and the Triumph of Liberalism (2002). His articles have appeared in Political Science Quarterly, Studies in American Political Development, The Journal of Policy History, and several edited volumes. Michael Nelson is Fulmer Professor of Political Science at Rhodes College. He is also a senior fellow of the Miller Center of Public Affairs at the University of Virginia and senior contributing editor and book editor of the Cook Political Report. His recent books include Resilient America: Electing Nixon in 1968, Channeling Dissent, and Dividing Government (2014), which won the Richard e. Neustadt Award for Best Book on the American Presidency and How the South Joined the Gambling Nation: The Politics of State Policy Innovation (with John Mason; 2008), which won the V. O. Key Award for outstanding book on southern politics. More than fifty of his articles have been reprinted in anthologies of political science, history, music, sports, and English composition.

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Wednesday, March 4, 2015

Get Free Ebook Women Suicide Bombers: Narratives of Violence (Routledge Critical Terrorism Studies)By V. G. Julie Rajan

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Women Suicide Bombers: Narratives of Violence (Routledge Critical Terrorism Studies)By V. G. Julie Rajan

This book offers an evaluation of female suicide bombers through postcolonial, Third World, feminist, and human-rights framework, drawing on case studies from conflicts in Palestine, Sri Lanka, and Chechnya, among others.

Women Suicide Bombers explores why cultural, media and political reports from various geographies present different information about and portraits of the same women suicide bombers. The majority of Western media and sovereign states engaged in wars against groups deploying bombings tend to focus on women bombers' abnormal mental conditions; their physicality-for example, their painted fingernails or their beautiful eyes; their sexualities; and the various ways in which they have been victimized by their backward Third World cultures, especially by "Islam." In contrast, propaganda produced by rebel groups deploying women bombers, cultures supporting those campaigns, and governments of those nations at war with sovereign states and Western nations tend to project women bombers as mythical heroes, in ways that supersedes the martyrdom operations of male bombers.

Many of the books published on this phenomenon have revealed interesting ways to read women bombers' subjectivities, but do not explore the phenomenon of women bombers both inside and outside of their militant activities, or against the patriarchal, Orientalist, and Western feminist cultural and theoretical frameworks that label female bombers primarily as victims of backward cultures. In contrast, this book offers a corrective lens to the existing discourse, and encourages a more balanced evaluation of women bombers in contemporary conflict.

This book will be of interest to students of terrorism, gender studies and security studies in general.

  • Sales Rank: #5436917 in Books
  • Published on: 2011-05-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .88" w x 6.14" l, 1.50 pounds
  • Binding: Hardcover
  • 400 pages

Review

'This is an in-depth, original analysis of the phenomenon of women as terrorists. Rajan explores her subject in a truly interdisciplinary manner. She relies on the most recent sophisticated attempts to think about transnational feminism and feminist theory, but she also brilliantly brings to bear upon the subject a complex psychoanalytical framework which explores different stereotypes of women, such as victims, martyrs, and mother of the nation. This book will be an extremely important resource.' - Drucilla Cornell, Professor of Political Science, Women's Studies, and Comparative Literature at Rutgers University.

'A fascinating study that takes us across four continents, Women Suicide Bombers offers a refreshing perspective on disparate and controversial representations of women suicide bombers. It leads the reader through the labyrinth of the mass media, rebel communiqués and popular culture narratives and succeeds in reconstructing these women as active militants negotiating violence, instead of as pathological victims. A must read that makes in invaluable contribution to the literature on women in war, global terrorism, human rights and anti-colonial movements.'- Charlotte Bunch, Founding Director of the Center for Women’s Global Leadership and Distinguished Professor in Women’s and Gender Studies, Rutgers University

About the Author

V.G. Julie Rajan is Visiting Assistant Professor at Rutgers University in Women's and Gender Studies, and has a PhD in Comparative Literature.

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