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PROBLEMOGUE
You've been duped.
You've been tricked into thinking that volume of effort is a substitute for value. You're victimized by the iniquity of ubiquity. It's 2013, but your company is advertising as if it's 1962. You have a serious, undiagnosed lemming problem. Your company is screaming louder and louder, and your market is caring less and less. In the race to compete, you're becoming more and more redundant. You're locked in price wars. You're scared of coloring outside of the lines, because no one ever told you the lines were imaginary. You're hemorrhaging marketing buys. You chalk up poor response to nebulous and impossibly insurmountable forces like "the bad economy", or "corrupt back-door deals".
Your business is struggling. You're part of the 99%.
On the other hand, a handful of companies get it right.
1% of companies have the rare courage to make their stuff remarkable. They embrace the plural nature of perfection, and welcome a market holding the veto card. They're fixated and obsessed, and at peace with a lopsided value proposition. They understand marketing isn't a shiny coat of paint on a rusted out shell, but must be baked into the DNA of your products and services. They've learned that pricing is a game. They carefully engineer scarcity and exclusivity, even where it's never existed before. They know what their clients want, and have found a way to peer at the world through eyes that are not their own. Their businesses are booming. And profitable.
This book is about how to move your company from the 99% to the 1%, as quickly and easily as possible, using The Whale Vomit Method, no matter what business you're in.
Which means it's time to introduce you to William. He’s waiting.
- Sales Rank: #3311153 in Books
- Published on: 2013-09-26
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .84" w x 6.00" l, 1.09 pounds
- Binding: Paperback
- 370 pages
About the Author
Kevin Dubrosky is the author of "Why Everything You Think You Know Is Probably Totally Wrong", "$600/hr", and "The Whale Vomit Method." He's presented marketing-related seminars in 9 US States and has been retained by 160 clients in 13 different industries, spread across 4 countries and 3 continents. He operates a [very] small boutique marketing agency out of his home in downtown Toronto, which he shares with his beautiful wife. He often writes about himself in the third person, and drinks what most would consider to be far too much coffee.
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